LIKE WOAH

You have to check out this VIDEO collaboration between fashion designer Gareth Pugh and Ruth Hogben. Pugh played the video on the ceiling of a 14-century church during his show, which we can only imagine must have been insanely cool. The music, the editing by showstudio, the movement, the billowing clothes - everything is just so creative. The video is 10 min long, but stick with it, around min 7 its gets so good.